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Process

How a project runs, start to finish

The same steps on every project, from a first call to launch day. Nothing starts until you've signed a proposal, and your site lives in a Google Cloud project on your own billing account from the beginning.

From first call to launch day

What happens at each step, and what we'll ask of you along the way.

  1. Step 1: Discovery call

    A free 30-minute call about your business, what the site or app needs to do, and your budget and timeline.

  2. Step 2: Proposal and agreement

    A written scope with a fixed price and a schedule. You sign it online; nothing starts until you do.

  3. Step 3: Deposit

    The first invoice arrives by email from Stripe. Pay by bank transfer or card.

  4. Step 4: Your accounts

    You create a Google Cloud project on your own billing account and invite us to the project as an administrator. We guide you through it on a short call. Your site lives there from day one.

  5. Step 5: Design

    We design the key pages and agree the look with you before building the rest.

  6. Step 6: Build and review

    You follow progress on a private preview link and send changes as we go.

  7. Step 7: Launch

    Final checks, your domain connected, SSL on, and the site switched on for the world.

  8. Step 8: Hosting & Care

    Optional. If you choose a plan, it starts on launch day. If you don't, we hand everything over at launch.

What we'll need from you

We'll ask for each of these when the project reaches it, and help with any account setup on a call.

  • Your content and photos: the words for each page and the images you want to use
  • Your logo and brand colors, if you have them
  • Access to your domain registrar, or someone who can add the DNS records we send you
  • A Google account with a billing card for your Google Cloud project
  • A Stripe account in your business's name, if you're taking payments
  • An email-sending (Brevo) account in your name, if your site sends email; we'll help you set it up

How payments work

Everything you pay us is a Stripe invoice or subscription, so nothing is paid on this site. Prices on the pricing page are starting prices; your signed proposal sets the real one.

Deposits and milestones

Once the proposal is signed, each payment arrives by email as an invoice from Stripe. Pay it by bank transfer or card. Each build package splits its payments differently, and the schedule in your proposal is the one that applies.
Launch
50% to start, 50% at launch
Business
40% to start, 30% at design sign-off, 30% at launch
Online store
40% to start, 30% at design sign-off, 30% at launch
Custom app
Invoiced per agreed milestone

Hosting & Care

Optional. If you choose a plan, it starts on launch day, never before, and Stripe bills it monthly or once a year.

Google Cloud usage

Google bills its usage to your own card, directly; it doesn't pass through us. For a small site it is usually a few dollars a month or less, depending on traffic.

The first step is a conversation

Tell us a little about the project, and we'll reply within one business day to set up a discovery call.